Weisler: How has the activity of storytelling changed in the past few years? Are there truisms that stand the test of time? Anything different today? Video plays per user, and total number of times a link-out was clicked during a viewing session.Īdditional demographic data including country/location, device type, operating system andīrowser are also provided along with consumer/viewer insights from the content areas that are driving the highest level of engagement (nodes viewed and average time viewed). Marketers track content performance in real time based on robust user data including unique plays, total repeat viewers, average viewing time, total nodes (content areas) viewed per session, total Trautman: Our HTML5 video player, along with our patented encoding technology, allows us to serve branching videos with clickable overlays to mobile devices without using a nativeĪpp….Viewers are invited to click/tap content within the video that lets them create their own personalized experience based on their individual behaviors and preferences.Ĭharlene Weisler: Do you capture any data regarding consumer usage? If so what do you collect?Įrika Trautman: Our custom data analytics platform helps Network that enables video to be viewed on desktop, tablet and mobile without downloading an app.Ĭharlene Weisler: How do you do that without an app? Rapt Media wasĬreated as a result of my frustration and disappointment with online video’s inability to rise to its full digital potential,” she explains.Ĭharlene Weisler: How exactly does Rapt Media work?Įrika Trautman: Rapt Media is a cloud-based platform built and hosted on a global content delivery Rapt Media CEO Erika Trautman started out in the industry by running her own Emmy-Award-winning production company, Outlier Films, and also worked as a documentary filmmaker.īeen a writer, producer, editor, and director in the past, so I have a true appreciation and understanding of the importance of online storytelling as a way to engage and communicate.

Rapt desktop app